Pura Vida literally translated means “Pure Life” but the saying has a far more profound meaning to us. It means contextually something approximate to “This is living!”, “Full of Life”, “Purified life”, “Going great”, or “Cool!” It can be use almost for everything like: how are you? Pura Vida, How is your family? Pura Vida, How is the food? Pura Vida. Thank you: Pura vida. It can be used as a greeting, as a word of farewell or to express satisfaction. We use the phrase to show our happiness of living, perseverance, enjoying life slowly and celebrating good fortune of magnitudes small and large alike.
Costa Rica is Pura Vida